Clay Garnett
MBA, Finance
As a Sr. Marketing Operations Manager with 10+ years of experience, I help companies develop high-performing teams, translate data into strategy, and drive scalable user growth.
Schedule a 30 minute call to learn how I can supercharge your marketing team.
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Leadership Philosophy
How I Manage
Agile project management and KanBan Boards
Clear direction creates efficiency.
Data based decisions
Data drives strategy, not just reporting.
AI + Automation
Tools to amplify human impact
Growth isn't just campaigns
It's systems that scale efficiently.
Proven Steps to Success
Most teams don’t know which campaigns are improving their token price. Do you?
I developed a token growth attribution framework that leverages on-chain attribution data, token metrics, and campaign performance to identify which marketing channels are driving positive token price movements and ecosystem growth. This model empowers teams to double down on proven growth channels and scale efficiently with confidence.
Results
I modeled a paid acquisition strategy projected to increase token holdings value by $328,950 through targeted campaigns that expand user acquisition and increase token buy pressure.
Can you scale without increasing overhead? Grow rapidly without operational bottlenecks.
Scalable Content
I expanded the reach and impact of long-form content by using AI-powered templates to repurpose it into viral social media shorts.
Results
I reduced content production time by 85% (from 4 hours of manual editing to less than 5 minutes of automated processing), easily enabling 3x-ing the number of impressions per piece of long form content.
Market Research
I automated market research by consolidating Twitter data into a single source of truth, enabling quick, actionable content creation. This approach eliminates the need for high-cost subscriptions, generates custom alpha, and scales across multiple platforms.
Results
I increased engagement and position thought leadership by posting relevant, valuable content quickly on trending topics - increasing high quality user engagement.
Are your stakeholders aligned? Is everyone rowing in the same direction?
I built a unified set of performance metrics and a marketing and sales pipeline, aligning cross-departmental teams around shared KPIs to enable live tracking and monthly OKR reporting for the CMO’s executive oversight and resource planning across a 20+ person department.
Results
I developed a unified KPI pipeline tracking 35+ metrics across 6 teams, driving a 7% increase in end users and a 20% lift in lead-to-SQL conversion through improved campaign targeting. I also streamlined monthly CMO reporting and optimized over $1M in marketing spend.
I led company-wide alignment between marketing, sales, and business objectives through comprehensive pipeline development, education, and data analysis to deliver strategic updates that aligned cross-functional stakeholders.
I achieved immeasurable improvement in collaboration and communication between a remote, international team of stakeholders. My restructuring of resource allocation to buildathons led to a 5% increase in developers building on chain within the following 3 months.
Data Driven Campaign Resource Allocation
I identified new campaign opportunities and revenue streams by building a 3-variable bubble chart that analyzed product vertical, persona type, and opportunity value in USD to reveal product-persona fit and underperforming segments.
Results
I generated over 35 B2B sales qualified leads with over $100 million in AUM and over 400 new prospects. I identified and launched new campaigns for untapped, highly valued product-persona targets.
Next Step
Let's Talk
If you're looking for a marketing leader who combines strategic direction, data-driven clarity, and team leadership to deliver measurable growth — let's talk.
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About me
I bring a global perspective shaped by living and working across eight countries—including Hong Kong, Thailand, South Korea, Puerto Rico, Scotland, Zambia, Canada, and the United States. This multicultural experience strengthens my ability to lead diverse teams, understand regional markets, and craft strategies that resonate across cultures. I’ve led multilingual, omnichannel campaigns in Spanish, German, French, and Italian—developing a leadership style grounded in adaptability, and clear communication. Outside of work, I stay active by playing soccer, surfing, and Kundalini yoga.
Free Growth Oracle Template
Use this spreadsheet to calculate the onchain ROAS of your campaigns for profitable, scalable growth.